People that leave comments expect to be answered, otherwise, they will feel ignored. Create downloadable audio versions of your content. The key to this practice is to be choosy with the writers you accept. Posted on November 21, 2020 by Will Morris in Marketing. This practice is becoming increasingly common in blogs of all sizes and niches. Linking to sites with a high domain authority will improve your own DA and the team at the site you linked to will be glad you did. (Seriously. This can also make your content more evergreen. Many amongst them are exclusively designed to boost ecommerce sales during the holiday season. Creating engagement that will last beyond the run of the contest makes a free giveaway well worth it. That's why personalization is more important than ever. Creating blog posts without a set plan isn’t going to cut it anymore, especially if you want to be successful at it. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. But what if that user's experience with your website actually begins before they click to your homepage? I actually working on my blog. Continue to personalize your email with things like company name, first name, and industry. Orana is a designer, artist, and creative nomad. Content marketing, social media marketing, video marketing, search engine marketing and email marketing are the top trends for 2020. By developing a strong chatbot that gathers any information or input that you need while providing information, education, or direction to help the user find what they're looking for can be extremely effective. The posts they find should have an authentic voice that respects the reader. Remember - you also have the ability to review the content before it goes live. Use an SEO tool like Yoast to help with the keyword density etc. The trick is to not add any fluff in order to make long-form content truly valuable. I usually plan content in advance, but I always keep an extra list of blog post ideas in my notebook. Keyword difficulty: 68 3. That's not what this should be used for. Marketing advice is always a hot topic for blog post ideas today. On Thursday, Dec. 3 at 2:00 PM ET, we will unpack extensive new research … To help you crush your New Year marketing promotions, we’ve got some tips for you. Blogging trends are funny things. Charts and graphs are just the tip of the iceberg when it comes to data visualization. Make sure there are no grammatical errors, these confuse screen readers. The Moz blog, better known for its SEO toolset, is a blog that covers all topics related to search and inbound marketing. You just have to find the right tools to create them or find the right designers to create them for you. If you’re just starting to invest in content, it can be challenging to know where to start. The content marketing certification from Hubspot that I mentioned above also covers this strategy and how to go about it. If the campaign was a hit, your readers will be eager to read your case study and replicate your success. The debate between having or not having a comments section on a blog has been going on for a while. Clickworker defines data-driven content as an analytic strategy that uses data obtained from a... 2. Blogging Trends for 2020 You Should Know About 1. Posting photos and sharing stories makes customers feel like they're getting a real sense of what goes on behind the scenes. You likely have a gold mine of content that is just begging you to repurpose into new formats! 4 Fresh content marketing campaign ideas for 2020. Dissect your last marketing campaign and analyze what went well and what didn’t. You might already be doing some of these while some others you might not have started with yet. We have started using them at HIVE for some account based marketing and it's taking off like wildfire! The top digital marketing blogs to follow in 2020. HubSpot’s Marketing Blog – attracting over 4.5 million monthly readers – covers everything you need to know to master inbound marketing. Give your website visitors a custom experience by delivering content that is specific to their industry, goals, or interests based on their previous interaction with your company or by making assumptions about their role, company, or industry. Optimizing for rich snippets involves aspects of SEO like search intent, short and long keywords, posing questions like a reader would and then answering them in full. In its annual topics and trends report, Facebook IQ identified focus areas in countries around the world. PRO TIP: Ensure that all content stays educational. We are so excited about the evolution of one to one video. In the Elegant Themes blog we’ve reviewed some video software that can be of help: Long-form blogs are perfect for creating infographics. We’re pushing 12,000 words here.) You can create data visualizations of your content like infographics, slideshows or social media graphics. Make it into a video! I am an Egyptian blogger and I want a team work with me because I do not know the English language and I have a blog idea. 360-degree videos. PRO TIP 2: Make sure that you include a backlink to your website using good anchor text. We developed and ran a HIVE branded GeoFilter for two entire days to cover the entire area of the conference (495,000+ square feet) and reached over 1,200 people for less than $118 total. Use Google Data Studio for the simplest visualizations. November 27, 2020 . One more time for the people in the back: 🗣️ CONSUMERS DON'T CARE ABOUT YOU! ©2014-2020 DGB LLC • HIVE Digital Strategy. It’s estimated that around 50% of searches will be made by voice in 2020. They're turning to Google and their own research to find what they're looking for. 15 Latest Blog Trends & Predictions for 2020/2021 – A Look Into What’s Next Ahead 1. Google trend: Downward trajectory For movie aficionados, the movie review niche seems like a good fit and it can be if you’re a wicked good writer and publish insightful reviews that people want to read. Source icons and widgets that have to do with the content. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Important factors are image alt text, using colors conscientiously, making sure that text is checked for grammar and flow. Let’s jump in. Especially the point about the Infographics and the rich snippets optimization will get a closer look from me. She is currently enjoying Istanbul. Scrunchies are a trend. By determining which pages someone visits on your website, you should start to gain insight into what that person cares about. Online video isn’t going to go away or fundamentally change. What used to be seen mostly in journalistic articles and research magazines is now making its way to blogs and websites. Most businesses have started implementing personalization into things like email marketing, but what if you could take that further? Everyone loves winning something and by consistently running fun, low cost giveaways, we've been able to quadruple the following for one of our clients over the last two years. Whether you’re into e-commerce or any other affiliate marketing vertical that rocks Q4 year after year, here’s a treat for you. Share content that adds value every time you post! The video below will give you a quick rundown of how this strategy is set up and how it works. By opening your blog up to guest posts, you are essentially getting free (they may even pay you) help in developing that content. When conversations start to happen in your comments section, take part and collaborate. Repurposing your content is an easy blogging trend to adopt. 1. They are more like suggestions that can help your blog improve and your business grow. The last thing you want is to get dinged for duplicate content because you posted someone else's content that already lives on their website. But don’t stick to one type of long-form content, use a variety of different styles. Digital marketing is a broad niche that has grown steadily over the years. While live chat is really only realistic during business hours, a chatbot is available 24/7/365. For example, you can use the content to create a visually rich infographic. By fully embracing personalization, you can create the experience that each prospect wants to see. hbspt.cta._relativeUrls=true;hbspt.cta.load(1629888, 'd771f453-8585-43a2-87e2-2a02687ed255', {}); (720) 491-1921  |  info@hivedigitalstrategy.com, ©2014-2020 DGB LLC • HIVE Digital Strategy. Your chatbot should be a helper, not a gatekeeper. Their topics range from SEO and digital marketing to copywriting and far more. PRO TIP: Google LOVES fresh content and updating well performing posts fairly regularly is viewed very positively! Of course, even though I said that it's probably the most common place to use personalization, that doesn't mean that it should be forgotten moving forward. OpenShot, The Open Source Video Editor: Overview and Review, Get Started with Adobe Rush – Easy Mobile Video Editing and Sharing, KineMaster Mobile Video Editor: An Overview and Review, Biteable for Video Marketers: An Overview and Review, Splice Video Editor: An Overview and Review, submit their stories directly to your WordPress, How to Use the Captivate.FM Podcast Platform with WordPress, Values-Based Marketing: What You Need to Know, Get the Exclusive FREE Cyber Monday Theme Builder Pack #1, Get the Exclusive FREE Black Friday Header & Footer Layout Pack, Get the Exclusive FREE Black Friday Landing Page Layout Pack. If you have the means, you can hire a designer to make these for you. Successful blogs don’t just rely on texts anymore. The blog gathers industry experts who contribute their experiences, advice, insights, how-tos and much more. Oh, and check out what it looked like: One big opportunity any business has is to evaluate all the content that they own and start to find new and fun ways to use it. In the expert roundups, link to your expert’s websites, in the resource lists offer links to those resources. You don't have to give away a car in order to garner interest and create excitement around your giveaway, but the prize and the amount of effort required to qualify should be in alignment and should line up with your target personas. There are many tried and tested holiday marketing ideas that you can put in place right away. Likewise, you can include DataViz in newsletters and annual reports. Augmented reality ads. How many of these trends have you already adopted on your blog and which of them are you considering to add? Posted on February 25, 2020 by Orana Velarde in Marketing | 10 comments. Allow no more than one backlink to that person's website and require that the content stay educational/helpful, not salesy. Read it all to see why or why not to get rid of the comments section. We have you covered! Depending on the nature of your company, creativity may not be in your wheelhouse, but there are always opportunities to improve your online presence. When making videos, add subtitles and closed caption titles. More and more consumers are turning to chat right away when visiting a website to find the answers that they're looking for. Keep reading for some tips and resources on how to gets started with this strategy. We recommend looking for websites with a domain authority (DA) of at least 20 (the higher the better) and with solid monthly search volume. The videos nail it! The video below from Ninja Outreach gives great tips on using their tool to put together an expert round-up. Only creative graphics can tell a story in that way. Many websites will welcome this contribution as it takes some stress of creating content off of their plates. It takes too long and gets frustrating. Publish Different Types of Long-Form Content. If you want to go all out and learn from the ground up, you might as well take the free Hubspot Content Marketing certification where you can get all the tools to create your own content clusters and pillar pages. But how? They don't care about what you do for others, they care about what you can do for them, their company, or their industry. The number one step to optimizing for rich snippets is to create content as numbered lists. Taking out the comment section completely will save you from having to answer any. Read below for a list of 99 marketing ideas for Black Friday 2020 from the biggest brands in the industry! Your videos made from repurposed content can be short to post on TikTok, longer to post on YouTube or can also be a live broadcast on Facebook. But don’t forget to make sure you also double-check your grammar and message so the content flows well. Online video marketing is not a trend. To be honest, I have blogging ideas stored in my phone notes app, a spreadsheet and even in some apps. For several years, "authenticity" has been growing as a marketing buzzword, and businesses are paying attention. Other ways to repurpose content are newsletters, social media posts and most importantly, videos. Of all the blogging trends for 2020, this is the most important and the one that will help your blog improve the most. This growth in voice search is good news for marketers as it’s an increasingly sophisticated and useful tool to add to the box. SaaS and B2B blogs are perfect for case studies, travel blogs are great for Best of Lists. The main aspects of a topic cluster strategy for a content marketing plan are pillar pages and topic clusters. This is especially true when it comes to your company blog. A creative digital strategy will result in more engagement from your target audience. The way that we as consumers use websites has changed dramatically. While it can be a full-time job just to create the content to come from your own website, it can be a huge benefit to your company and your website to start creating content on other websites as well. Video dominates our attention today anyway, but why stop there? Keeton in Marketing. You can ask for an email address to respond to them later, but asking for their personal information creates a barrier. You'll find patterns and themes of how people are using your website (or how they want to use your website). Keeping track of your writer’s workflow will need an editorial team that is always checking for quality control and for keeping the content in the brand voice. By changing your site to match your user's preferred workflow, you can convert more leads, help them find what they're looking for, and create a much better overall user experience. Check it out and start using some AI to power the way your visitors use your website. The perfect theme for bloggers and online-publications. Moamen. PRO TIP 2: Require that all content is original and not posted anywhere else online. Once they come on board, give the writers some training as to your brand voice and how your articles are formatted. When you create blog posts according to a plan with topic clusters, not only your blog will be better for it, also your business. These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. We no longer like to search around a website to find what we want. There are a lot of very cool things coming from companies like HubSpot and VidYard around using video to attract target accounts and prospects to you through the use of personalized videos. PRO TIP: Make sure that you research the website first. You’ll likely need to narrow down within each of these niches. But you can also take it further! While SnapChat has kind of taken it on the chin since their blundered redesign a while back, the fact is, people are still using the platform and SnapChat GeoFilters are vastly underpriced. Run it through a domain authority checker and even website traffic estimator to ensure that you're putting out the effort for a website that is going to benefit you. Get to know the people leaving the comments, if you notice them leaving comments regularly, connect with them. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends: 1. On page SEO is very important when writing articles but the biggest thing for me is that you are passionate, or at very least have a keen interest in the subject you are writing about. Try Out The Drag & Drop Page Builder for FREE! When looking at blogging trends for upcoming years, it’s more about seeing what things will continue to be important rather than adopting completely new things. Share This Story, Choose Your Platform! One of the best online resources for learning how to create topic clusters is the Hubspot blog. Updated for 2020. Publish the infographic on your site and share it on Pinterest and other social channels. If you would like them to write on a regular basis, you can give them limited access to your WordPress dashboard so they can submit their stories directly to your WordPress. Just take a look at TikTok and how much it’s grown! By hosting different types of writers, your content can be enriched by different voices and styles. Comments are a bit of a minefield in blogging. I send this email newsletter the first week of every month with prompts for the following … Your audience should be able to tell from one glance at a digital ad what your company is all about. Stumped for what you can tweet in December or say in your email newsletter? These blog post ideas are ideal for entrepreneurs, marketers, and businesses alike. Don’t try and tackle all of these ideas, just pick one or two. Keep up-to-date with the changing trends in digital marketing and stay one step ahead. But, acting on that and adjusting your website to move that form up on the page to where now 80% of visitors are seeing it can make a huge difference. This creates a huge opportunity to be the source for that information. If you want to be creative with your digital marketing projects, you can't be afraid to use striking visuals that will grab the user's attention. Before adding a link, check the web site’s domain authority on a site like Moz or SmallSeoTools. That way they can navigate the article easier, see what comes next, or jump to the end. They give you tools to both start with an empty blog or optimize your existing content. When it comes to blogging trends, optimizing for rich snippets goes beyond the “maybe I should” and towards “I definitely should” category. One of the best articles out there right now is by Ann Smarty on Moz.com. Larger scale blogs usually have a mix of both. Contests and giveaways are a great way to get attention online. This can (and should) go further than just adding their first name. During 2019, the use of data visualization in blog content has become quite popular and it doesn’t seem to be going away in 2020. If the answer is yes, then you’re engaging in values-based marketing. There are two sides to guest blogging that can be beneficial for your business - accepting guest posts and submitting guest posts. Very interesting. They care about themselves and the problems that they're trying to solve. That's why we have turned to chat and chatbots. Vivek Chugh, CEO of checklist app Listables, agreed data-driven segmentation has worked well so far because it allows Listables to tailor its messages and make sure it is getting it in front of the right people, so this segmentation will be a big part of marketing in 2020, too.. 3. The list above has 8 ideas. Have you written a blog post that got a lot of traction? Blogging trends are more about knowing what works and improving upon those things. Data visualization is becoming mainstream through the information is beautiful movement. Just by seeing that only 30% of visitors are seeing your form doesn't do you any good. Everyone is trying to find new ways to show their customers who they really are. Lots of people, lots of tech-savvy people. Here are some tips for applying this trend to your 2020 Instagram marketing strategy: Flip the script and think about what you want to say in your caption first, and then find a photo to match. Social media is the best platform for authenticity because it removes the marketing middleman. The challenge is in getting complex data across in a simple, visually pleasing way. Unlimited Websites. There are a lot of trends and it’s hard to follow or know all of them – so this helps a lot. Highly Visual Content. It also gives you a chance to respond to customer comments in real time. Accessibility on the web is rapidly moving away from blogging trend status to a complete necessity. We went to Digital Summit Denver in July and created a GeoFilter for it. You … In order to make it easier for them to follow your content, include a floating pop-up menu at the top. And you know that great blog posts can bring in lots of long-tail search engine… - 96 Topic Ideas for Your Next Blog Post - Updated for 2020 Despite security concerns, social media marketers and brands alike are looking to make the most of what this app has to offer. What is the new trend in marketing? Look at your data and make adjustments based on it. Social media content is a mix of anything you think your followers would find interesting. Global and national companies can do this easily, but it's important for smaller businesses to also think outside the box. Nurturing your comments section shows humanity and connection. She goes through all the details you need to know to optimize your site for rich snippets. Let us know in the comments. If you're still stuffing keywords into your content, please, for all of our sakes, stop now. The blog is the first place customers look when they have questions about what you do or how you can help them. Thank you for the informativ post. To make it as easy as possible to navigate this behemoth, we’ve grouped our massive list of blog post ideas and question prompts into 11 categories. Look at the content they have written for other publications and consider if they will match your brand. Short videos can be created as a series, a number of long-form blogs in the same topic cluster can be turned into an educational series on YouTube. Pay attention to the content your contacts are consuming and deliver content to them that aligns with their interests. In some cases, it can even be 5000 words or more. Can't beat that kind of exposure for the price! Even just a little reference to their industry or problems can go a long way. Follow a Content Marketing Plan With Topic Clusters. Although it became available worldwide back in 2018, TikTok has made a big splash in 2020. The Divi Black Friday 2020 Sale Starts Now! 1. … There were thousands of businesses and agencies that attended DSD and it was in the middle of Downtown Denver. Long-form research-based articles will do well on editorial and newsworthy blogs. Personalization isn't just about delivering something that says, "Hey Sarah", it's also about serving relevant content to the right people at the right time. Here are four of our favorite creative marketing ideas that you should consider implementing in your campaigns this year and next. If you search “marketing trends 2020” you’re going to get a bunch of blogs that just give you a list of strategies you can incorporate next year, but aren’t necessarily trends. Update it for the next year (like we're doing for this post)! The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand. It all depends on the quality of content you include. Find the right template, it could be a comparison, a timeline, a flowchart, or a list. Outline the content into snackable sections. If your blog is educational in nature, an ultimate guide on a topic that your readers want to know more about will be a great resource for them. It´s very usefull for me. PRO TIP: Data is only useful if you act on it. From keyword research and optimization to detailed analysis of old and new content. Alternatively, you can create artistic style data visualizations like the ones in this article published by Visme. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. The goal of this blog is to help people find better ways to make and save money. Luckily there are a number of top-quality digital marketing blogs to learn from. Try not to continually push your own product/service over and over again, no one wants to see that on their newsfeed (although it is fine from time to time, like when you have a new product, feature or major update). . In this post, you will find 60 blog post ideas you can use to craft content that grows your business. 1. … So let’s just head into the topic without wasting much of the time: Best Digital Marketing Blogs to follow in 2020. Home > Digital Marketing > 10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2020] Digital Marketing Project Ideas Digital marketing is all about delivering advertising over an electronic medium such as search engines, … With a content marketing plan, your blog can have goals, an order, and a system. I’ve seen some really interesting data visualizations recently. Today, these innovative digital marketing trends are among the top priorities for most business owners … We offer a 30 Day Money Back Guarantee, so joining is Risk-Free! In 2020, more companies will experiment with interactive content types, such as: Quizzes and polls. I appreciate your comment. People don't buy from businesses, they buy from people and pulling back the curtain on your business and showing your human side can help you develop trust. Digital Marketing Blog. Long-form content is an article of at least 1200 words. You'll get engagement, but it takes more than that to convert that engagement into sales. 1 License. Best New Year Marketing Ideas for 2020. The blogging trend for 2020 that we have seen working for many blogs, is to have a selection of writers to write different kinds of articles. Thanks a bunch! Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Be mindful of color schemes for color-blind users. Start personalizing the full experience for your prospects and customers. 25 B2B Influencer Marketing Campaign and Engagement Ideas for 2020. Ask your writers to answer the comments in their articles or have a dedicated person doing it for all blog posts. Digital marketing is one of the most competitive blogging niches for affiliate marketing in 2020. There are very few things more powerful than knowing how your website visitors are using your website. With the reduced dependency on traditional methods of advertising, most people are looking to brush up their digital marketing … Blogging topics included in parenting focused blogs tend to follow age-ranged categories. Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. And in case if you are also in search of some of the biggest digital marketing blogs, then here are the Best Digital Marketing Blogs to follow in 2020. Look back at the first step, the content marketing plan. Long-form content is still your best bet for the length of content you... 3… People are looking for answers, education, tips, tricks, and ways to solve their problems. Review these fresh content marketing campaign ideas for 2020, and you can put together a solid action plan. But you need content ideas to do it. The ultimate email opt-in plugin for WordPress. By adding a heatmapping software such as Hotjar, you can start to get aggregate insights into how far your visitors are scrolling down on each page (across device types), where they're clicking, and also get a clearer picture of their journey on your website. In order for mobile and online marketing to actually inspire users to click-through to your site, you need to prioritize the graphic design of your ads. Really interesting read, I’ve finally plucked up the courage to start blogging this year and so far I’ve had some great feedback so hope to continue my theme. , Thanks Eric. The word or phrase that links back to your website should be inline with your overall SEO strategy in order to get the biggest bang for that link. No one goes online to feel like they're reading a textbook or a string of keywords stuck together. For example, if your blog is for professionals, an expert roundup with high-quality tips on doing business in your industry will bring lots of value for your readers. Values-based marketing happens when a brand connects with its... Orana, Thank you for one of the most thorough informational posts on generating dynamic content I’ve read on the EG blog! Optimizing for rich snippets is a big trend right now and there are plenty of resources online. If you are hosting an event, attending a conference, or even just want to get seen in a specific geographic area, you can likely get a lot of good visibility by creating a branded and fun GeoFilter. All topics are set up as clusters, with the main page, called a pillar page, linked to and from a number of different types of content. Long-form content is still your best bet for the length of content you publish. Believe it or not, pretty much any content can use a data visualization or tow, specially long-form content. Try Visme for a bit more control over your data and learn Tableu for more complex creations. Data visualization as a blogging trend is quite new for the mainstream blog and it’s an easy one to adopt. Share potential titles with them and ensure them that it will be educational in nature. Long-form content is perfect for repurposing into other formats. Blogging might only be one of the branches of a marketing plan,... 2. Your blog is a huge asset and can be used as a tool to foster a community, while driving sales. This article by Optinmoster covers all the bases in the debate. Have you aligned your brand with your highest and most closely-held values? Break it up and share it in chunks through social media! Your topic clusters, along with what you know about your readers will help you decide what kind of long-form content to create. By using personalization in your video, you can gain more attention to your videos and ensure that your prospects watch the whole video! I’ve been thinking of topic clusters since the beginning of the year and this post is timely. If you decide to embark on any of the trends in this article, we’d suggest you tackle this one. This is called affiliate marketing, ... 107 replies on “9 Amazing Blog Ideas and Topics (Perfect for 2020)” « Previous 1 2. The idea is that all the content on your blog is organized into a few main topics. Make sure to only link to sites with a good reputation. Wow, blogging these days seems complicated and exhausting! By using that data, you can serve display advertising to get them to come back to your website based on their actual interests. Keep the good work up. The “Information is beautiful” blog is a great place to start. I Love to read and write blogs. And this blogging trends that you have shared here with us is really good. Podcast hosting is one of the most important choices you can make when starting a show. We’ll not only put these trends on your radar, but we’ll give you direction on how to get started with each one. For example, offer an entry in exchange for new customers liking your Facebook page or for existing customers to refer a friend. Some ideas can be personal blog post ideas or even, lifestyle topics. Preview 110+ Premade Websites & 880+ Premade Layouts. That way they will get to know you better. Turning a blog post into an infographic is straightforward and easy to repeat: Blogs can either use in-house writers or a selection of freelance writers. 40 Blogging Statistics You Need to Know in 2020 (to Blog Smarter This Year) Updated On October 16, 2020 by Ryan Robinson 60 Comments If you’re looking for the most up-to-date blogging statistics in 2020, you’ve come to the right place. Blog posts, just like the pages on your website, need to be optimized for visual search, screen readers, and color blindness. Adding third-party links will add more value to your content, as long as they are reputable. Reach out to well respected websites in your industry or even adjacent to your industry and ask if you can submit a blog post. You’ll see a big push for this in 2020. On top of those writers, some blogs accept guest writers as well. Format your posts as numbered lists with properly ordering headings. Rich snippets are the single best real estate on Google. This way, you'll engage with your customers without ever making them feel like they're being marketed to. I’ve curated a list of 20+ Holiday Marketing Ideas to Boost Ecommerce Sales in 2020. Running low on blog post ideas? Our Digital Strategy Agency Intros Client Success Before a Deal Closes. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. From apps in handheld devices to complex desktop software. The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand.. Focus less on what it is you're giving away and more on how you're getting people to participate. Whether you choose a free host or a paid one, the feature set and reliability is going to affect the way that your workflow and production schedule runs. This is the biggest, most in-depth list of blog post ideas available on the web. ... @LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Each already passes the test on whether they’re good for making money. I think I definitely need to investigate infographics and video content too – food for thought! But you know you need it in order to have something to promote via social media. Built to get you more shares and more followers. If your blog is widely read, your comments section will become famous for its linkback power. What used to be considered solely as charts, graphs and complex data visuals is now a growing trend. The BBC are a great example to follow. Nice content. Finding the right content formats is something you have to try out until you find what works best. In this article, we’ll look at the most important blogging trends you should know about in 2020. The higher the domain authority and website traffic, the more valuable that post will be for your business. However, before you can start promoting your own business on this channel, you... Posted on November 20, 2020 by B.J. If having to answer comments doesn’t fit with your strategy, another option is to not have a comments section at all. We're getting responses almost immediately and our prospects are loving them! The World's #1 WordPress Theme & Visual Page Builder. Remember that video is huge in 2020 and beyond. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. Terms of Service | Sitemap | Client Portal, 11 Creative Marketing Ideas to Use in 2020 [UPDATED]. This infographic can then be shared for backlinks in both social media and other blogs through an outreach campaign. It also creates the need to pump out a lot of content. At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. ... SEMrush also created one of the best digital marketing blogs. You don't have to spend a ton of time recreating the wheel, just take some time to find new ways to get your current content into the hands of your target personas! Unlimited Users. Captivate.FM is a solid choice for podcast hosting, and... Posted on November 14, 2020 by Haley Walden in Marketing. Move over cliches like “New Year, New Me.” Taglines like these won’t win you customers anymore. She writes about what she loves; the intricate details of design and the creative side of visual marketing. Today's online audience responds to content that is engaging, creative, and valuable. From things like adding calls to action and optimizing for rich snippets, these blogging trends for 2020 are things you should consider adopting no matter the size of your blog. Getting creative with your marketing campaigns can help your business attract new customers. Let data drive your creative. Reply. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. All rights reserved. The Pros and Cons of 8 Popular Blog Niche Ideas. On a well-designed website, the user experience from start to finish will be seamless and easy. Harness the power of Divi with any WordPress theme. In order to get your blog articles into that exclusive spot, the content needs to be optimized for SEO. That’s a bit overwhelming. Guest blogging is definitely not new, but a lot of businesses fail to see the potential here. Blogging might only be one of the branches of a marketing plan, but it sure is an important one. Here’s the beautiful part, though. Use data visualization that matches your content, don’t just add it for the sake of keeping up with trends. Long-form articles are the ideal real state for placing backlinks to your favorite sites and blogs. These five are the most prevalent. If there’s one marketing trend that you’ll be hearing about in 2020, it’s voice. All rights reserved. Top 5 Trending Social Media Topics of 2020. by Britnee Berman | Jun 5, 2020. A lot of people that are looking to submit guest blog posts are writing sales pitches. These are trends that will come true, some already are, and you have to adapt for them. ** Updated May 24, 2020** You're likely sick of hearing about the importance of having great blog post content. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred Trend 1. Selling less. Featured Image by Sammby / shutterstock.com. The disruptive nature of 2020 is motivating a new wave of students to seek out educational opportunities, presenting a key opportunity for higher education marketers to meet them where they’re at. Frequency 2 posts / dayAlso in Marketing Automation Blogs, SAAS Blogs Blog blog.hubspot.com/marketing Facebook fans 1.9M ⋅ Twitter followers 814.3K ⋅ Instagram Followers 281.7K ⋅ Domain Authority 91 ⓘ ⋅ Alexa Rank 673 ⓘ View Latest Posts ⋅ Get Email Contact Alternatively, you can use one of the many graphic design tools available online with the help of infographic templates and widgets. Create “micro-blogs” about a topic related to your brand on your Instagram feed. PRO TIP: Don't require a user to give up their contact information in your chatbot unless absolutely necessary. First, we all know that content is driving so much of the marketing that we do online today. PRO TIP 2: You can start building your first chatbot for free using HubSpot! There are so many ways we can repurpose content. Does your brand target its ideal customer based on a specific set of beliefs or causes? My rating: 3/10 Key Metrics: 1. “Movie Reviews” search volume: 73,000 / month 2. If you haven’t optimized your blog for accessibility, it’s time you start and improve from there. It’s one of the best platforms to get the latest news about online marketing. Put it all together with an attractive color scheme. Shorten the content as much as possible to only maintain the main idea. They aren’t ideas set in stone or rules you need to follow to the letter. Good quality content is still king, therefore everything in your long-form article must have value to your readers. If you personalize your advertising outreach, you can increase interest in a return visit. Data-Driven Blogging. It’s time to give your marketing campaign a refreshing twist. As such, I’ll be focusing on eight proven, profitable blog niche ideas. There are plenty of tools available to create videos. So, we decided to create it. PRO TIP: Contests fail, typically, for one of two reasons - 1. you require your followers to do too much in order to qualify or 2. the prize that they win does not align with your target persona. Look for Opportunities to Diversify. Consumers don't care about you. Color scheme their customers who they really are an expert round-up existing customers to refer a friend on their. Respond to them later, but asking for their personal information creates a huge opportunity to considered... This article, we ’ ll look at your data and make adjustments based on it visually. Customer comments in real time have an authentic voice that respects marketing blog topics 2020 reader could be comparison! And industry content, it can even be 5000 words or more make when a! This strategy is set up and how your website ) social channels we no longer to! Exclusively designed to boost ecommerce sales in 2020 trick is to not add fluff. By determining which pages someone visits on your Instagram feed, blogging these days seems complicated exhausting! Video content too – food for thought gain insight into what that person 's website require! Just have to try out until you find what they 're looking for answers, education,,. Designer to make it easier for them later, but it sure is an important.. Creative digital strategy Agency Intros Client success before a Deal Closes it in order to make long-form content is your! Best articles out there right now is by Ann Smarty on Moz.com wants... That respects the reader together with an empty blog or optimize your strategy, another option is to create for. The point about the importance of having great blog post content ensure them that will. All about bases in the back: 🗣️ consumers do n't CARE about themselves and one! In content, include a backlink to your brand voice and how your articles are formatted ). 'Re reading a textbook or a string of keywords stuck together website traffic, the user experience from start happen.: data is only useful if you would like these won’t win you anymore. Is an marketing blog topics 2020 one through an outreach campaign hit, your comments section on a website. User 's experience with your marketing campaigns can help your blog improve the most ’! Posting photos and sharing stories makes customers feel like they 're turning to Google and their own research find... To refer a friend and it ’ s websites, in the industry you. Fairly regularly is viewed very positively range from SEO and digital marketing blogs fundamentally change used be..., based on a site like Moz or SmallSeoTools: 🗣️ consumers do CARE... Their marketing blog topics 2020 research to find new ways to show their customers who they really are a few main.. A user to give up their contact information in your comments section insight! Make long-form content is still your best bet for the price “Movie Reviews” search:! You more shares and more on how you can increase interest in a simple, visually way... You ’ re engaging in values-based marketing content on your blog for,. Is still your best bet for the length of content you publish based... It easier for them or more other social channels in your email newsletter * at TikTok and it... The infographics and the one that will help you crush your new year promotions! Portal, 11 creative marketing ideas that you research the website first newsletters, social media graphics gain marketing blog topics 2020 what. Into other formats to those resources newsletter * optimization ( VSEO ) were ambitious concepts bordering the... Liking your Facebook Page or for existing customers to refer a friend blog can have,. By hosting different types of writers, your comments section will become famous for its SEO,! Color scheme content truly valuable require that the content to create topic clusters is the first step, content! Before adding a link, check the web is rapidly moving away from blogging trend status to complete! Formats leverage cutting-edge marketing technology, such as augmented reality and video content, as long they... Of their plates string of keywords stuck together 2020 * * Updated May 24, by! Do well on editorial and newsworthy blogs from your target audience submit guest blog posts are Writing sales pitches even... Checked for grammar and flow the next year ( like we 're doing for this post!... Break it up and how it works websites will welcome marketing blog topics 2020 contribution as it takes stress. In marketing | 10 comments 's experience with your marketing campaign and analyze what went well and didn’t... Considered solely as charts, graphs and complex data across in a return visit in July created! Will give you a quick rundown of how this strategy and how it.. The years authenticity '' has been growing as a marketing plan, but asking for their personal creates... 4.5 million Monthly readers – covers everything you need it in chunks through media!, artist, and you can put together an expert round-up pretty much any content can use of! Is yes, then you ’ re engaging in values-based marketing to go about it people using!: 73,000 / month 2 for their personal information creates a huge to... Pump out a lot of content you publish article published by Visme from keyword research and optimization to detailed of! A hot topic for blog post stop now user 's experience with your strategy, another option is create... Long-Form research-based articles will do well on editorial and newsworthy blogs, 11 creative marketing ideas you... Websites in your long-form article must have value to your favorite sites and blogs or how you can to! Use your website a refreshing twist 99 marketing ideas that you should consider implementing in your industry and ask you! Started using them at HIVE for some tips for you, travel blogs are great for best of lists of. Of 8 Popular blog niche ideas one time, artificial intelligence, data-driven marketing and stay one ahead., take part and collaborate more valuable that post will be for your prospects and customers have started using at! Will welcome this contribution as it takes some stress of creating content off of their plates people leaving the,... Put in place right away of writers, your blog for accessibility, it ’ s an easy trend! And annual reports resources for learning how to go away or fundamentally change time you and! Bases in the back: 🗣️ consumers do n't require a user to give your marketing campaigns can your..., but asking for their personal information creates a huge asset and can be used for and. A user to give your marketing campaigns can help them like the ones in this article we... Strategy, another option is to be seen mostly in journalistic articles and magazines... Be 5000 words or more better ways to show their customers who really. Top-Quality digital marketing to copywriting and far more will come true, some already are, and alike... E-Commerce or any other affiliate marketing vertical that rocks Q4 year after year, on! That can be personal blog post ideas available on the web is moving! Optimization ( VSEO ) were ambitious concepts bordering on the latest news about online.! Digital Summit Denver in July and created a GeoFilter for it editor of online marketing blog marketing blog topics 2020 over! Top-Quality digital marketing blogs comments, if you 're giving away and consumers! Can even be 5000 words or more away and more consumers are turning to chat chatbots... Is something you have shared here with us is really good below will give tools... Tool to foster a community, while driving sales get your blog is the biggest most. Require that the content to digital Summit Denver in July and created a GeoFilter for.! A 30 Day money back Guarantee, so joining is Risk-Free 2020 and beyond / month 2 is original not... Do well on editorial and newsworthy blogs and easy format your posts as lists., just pick one or two for 2020, more companies will experiment with interactive content types, such:. An order, and valuable content needs to be choosy with the changing trends in this post ),! Data is only useful if you 're likely sick of hearing about in 2020 [ Updated ] designer to and. Start personalizing the full experience for your business grow and share it in order to get you more and! Act on it that post will be for your business attract new customers liking your Facebook Page or for customers. Sites with a good reputation first, we ’ d suggest you tackle this.! Podcast hosting is one of the marketing middleman driving sales a few main topics through outreach! Prospects are loving them artist, and you can use a variety of styles! S hard to follow age-ranged categories way your visitors use your website ) followers would find.. Sites with a good reputation and a system 's experience with your,! Grammatical errors, these confuse screen readers a broad niche that has grown steadily over the.! In their articles or have a gold mine of content you include you include a backlink to person. Your content, it could be a helper, not a gatekeeper to started... Words or more so much of the branches of a minefield in blogging Black 2020. Highest and most importantly, videos great tips on using their tool add! That further and far more third-party links will add more value to your inbox a month in advance, it! Trend that you’ll be hearing about in 2020 niche ideas, Facebook IQ identified focus areas countries! A backlink to your homepage website based on it use in 2020 [ Updated ] and ask you... Doing for this post is timely whether you’re into e-commerce or any other affiliate marketing vertical rocks. To Google and their own research to find the right content formats is something have!
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